Launch of an Exclusive Custom Boot Line: Stephanie Quayle x Lucchese Bootmaker

Project Overview

Lucchese Bootmaker and country music singer Stephanie Quayle partnered to launch an exclusive custom boot collection, supported by coordinated marketing campaigns, social content, and a multi-stop concert series. The initiative amplified audience engagement, generated buzz around the collection, and delivered memorable experiences for fans while elevating campaign visibility across multiple platforms.

Results

Expanded audience reach and drove measurable engagement.

• Email, social, livestream, and in‑person events reached 2M+ combined audience impressions, tapping both Stephanie Quayle's fan base and Lucchese Bootmaker’s customer base to drive sustained attention and buzz.
  
  
• Social content tied to the launch and tour on drove a 35% increase in Instagram engagement and a 68% increase in TikTok interactions, expanding the collection’s visibility and supporting audience-driven demand.

Expanded the collaboration into an ongoing, high-impact initiative

• The success of the exclusive boot line turned a one-time release into a continuing partnership, with the collection now supporting store openings, receiving ongoing restocks, and becoming a permanent part of Lucchese Bootmaker’s lineup.

My Contributions

Promotion & Shoot Coordination – Planned and executed promotional photo shoots and livestream assets that anchored email, social, and retail campaigns.

Event & Series Strategy – Coordinated logistics, performances, and audience targeting for each tour stop to deliver a high-impact fan experience.

Social & Digital Content Planning – Developed content calendars, drafted copy, and aligned live and pre-produced assets across Meta, TikTok, and email.

Post-Event Evaluation & Forward Strategy – Reviewed engagement and feedback to inform future campaigns and ongoing content strategy.