---
title: Website Redesign & Digital Growth for The Boris Lawrence Henson Foundation
description: Explore the redesign of the Boris Lawrence Henson Foundation website, improving accessibility, engagement, and lead generation while strengthening the foundation’s digital presence and impact.
image: https://taylorcaplan.com/hubfs/Imported%20sitepage%20images/A66CBE8F-AF02-4EEE-8D7D-F73F77FED876.jpg
---

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# Website Redesign & Digital Growth for The Boris Lawrence Henson Foundation

![Taylor Caplan](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Taylor Caplan

January 4, 2026

### Project Overview

Founded by actress Taraji P. Henson, The Boris Lawrence Henson Foundation is on a mission to destigmatize mental health in underserved communities and expand access to care.

We redesigned their website to improve accessibility, boost engagement, and create a modern, user-friendly experience that supports the foundation’s goals. The result is a digital presence that better connects with visitors, drives action, and strengthens the foundation’s impact.

 

### Results

- 35% increase in website traffic
- 42% increase in page views
- 17% decrease in bounce rate

The redesign increased visitor retention, improved lead generation, and amplified the foundation’s ability to reach and support its community.

### My Contributions

**Brand & Website Strategy** – Led the full redesign, ensuring the site reflected the foundation’s mission while creating an intuitive, accessible experience.

**Client Partnership & Guidance** – Served as the main point of contact, translating stakeholder goals into a clear, actionable plan.

**Team Leadership** – Directed design, UX/UI, and development teams to deliver a polished, user-focused website.

**Content & SEO Optimization** – Crafted and optimized content in WordPress to enhance discoverability and engagement.

Read More Case Studies

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