Website Redesign & Digital Growth for The Boris Lawrence Henson Foundation

Project Overview

Founded by actress Taraji P. Henson, The Boris Lawrence Henson Foundation is on a mission to destigmatize mental health in underserved communities and expand access to care.

We redesigned their website to improve accessibility, boost engagement, and create a modern, user-friendly experience that supports the foundation’s goals. The result is a digital presence that better connects with visitors, drives action, and strengthens the foundation’s impact.

Results

• 35% increase in website traffic

• 42% increase in page views

• 17% decrease in bounce rate

The redesign increased visitor retention, improved lead generation, and amplified the foundation’s ability to reach and support its community.

My Contributions

Brand & Website Strategy – Led the full redesign, ensuring the site reflected the foundation’s mission while creating an intuitive, accessible experience.

Client Partnership & Guidance – Served as the main point of contact, translating stakeholder goals into a clear, actionable plan.

Team Leadership – Directed design, UX/UI, and development teams to deliver a polished, user-focused website.

Content & SEO Optimization – Crafted and optimized content in WordPress to enhance discoverability and engagement.