---
title: "Launch of an Exclusive Custom Boot Line: Stephanie Quayle x Lucchese Bootmaker"
description: Explore the redesign of the Boris Lawrence Henson Foundation website, improving accessibility, engagement, and lead generation while strengthening the foundation’s digital presence and impact.
image: https://taylorcaplan.com/hubfs/HERO-DESKTOP_8d786df4-d794-495c-a21f-c2b5006e4607_1920x-1.jpg
---

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# Launch of an Exclusive Custom Boot Line: Stephanie Quayle x Lucchese Bootmaker

![Taylor Caplan](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Taylor Caplan

January 4, 2026

![F-cjYmNXEAA2BR7-1](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/F-cjYmNXEAA2BR7-1.jpg?width=1200&length=1200&name=F-cjYmNXEAA2BR7-1.jpg)

### Project Overview

Lucchese Bootmaker and country music singer Stephanie Quayle partnered to launch an exclusive custom boot collection, supported by coordinated marketing campaigns, social content, and a multi-stop concert series. The initiative amplified audience engagement, generated buzz around the collection, and delivered memorable experiences for fans while elevating campaign visibility across multiple platforms.

### Results

**Expanded audience reach and drove measurable engagement.**

- Email, social, livestream, and in‑person events reached 2M+ combined audience impressions, tapping both Stephanie Quayle's fan base and Lucchese Bootmaker’s customer base to drive sustained attention and buzz.
- Social content tied to the launch and tour on drove a **35% increase in Instagram engagement** and a **68% increase in TikTok interactions**, expanding the collection’s visibility and supporting audience-driven demand.

Expanded the collaboration into an ongoing, high-impact initiative

- The success of the exclusive boot line turned a one-time release into a continuing partnership, with the collection now supporting store openings, receiving ongoing restocks, and becoming a permanent part of Lucchese Bootmaker’s lineup.

### My Contributions

**Promotion & Shoot Coordination** – Planned and executed promotional photo shoots and livestream assets that anchored email, social, and retail campaigns.

**Event & Series Strategy** – Coordinated logistics, performances, and audience targeting for each tour stop to deliver a high-impact fan experience.

**Social & Digital Content Planning** – Developed content calendars, drafted copy, and aligned live and pre-produced assets across Meta, TikTok, and email.

**Post-Event Evaluation & Forward Strategy** – Reviewed engagement and feedback to inform future campaigns and ongoing content strategy.

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