--- title: Home description: Senior marketing consultant helping brands plan, launch, and optimize campaigns across digital, social, and web to drive measurable growth. --- [Skip to content](https://taylorcaplan.com#main-content) [![Taylor Caplan marketing and digital strategy logo](https://taylorcaplan.com/hs-fs/hubfs/Logo%20maker%20project%20(1)-1.png?width=1200&height=1200&name=Logo%20maker%20project%20(1)-1.png)Homepage](https://taylorcaplan.com) - [About Me](https://taylorcaplan.com/about?hsLang=en) - [Capabilities](https://taylorcaplan.com/capabilities?hsLang=en) - [Case Studies](https://taylorcaplan.com/case-studies?hsLang=en) [Get In Touch](https://taylorcaplan.com/contact?hsLang=en) - [About Me](https://taylorcaplan.com/about?hsLang=en) - [Capabilities](https://taylorcaplan.com/capabilities?hsLang=en) - [Case Studies](https://taylorcaplan.com/case-studies?hsLang=en) [Get In Touch](https://taylorcaplan.com/contact?hsLang=en) Hi, I'm Taylor! # I scale brands through strategic, results-driven marketing. - Marketing Strategy to Execution –Turning ideas into campaigns and initiatives that actually perform. - Performance-Focused Digital & Paid Media – Campaigns built to attract the right audience, drive engagement, and convert. - UX & Content Strategy That Works – Clear messaging and intentional design that guide users to take action. [View Case Studies](https://taylorcaplan.com/case-studies?hsLang=en)[Let's Talk](https://taylorcaplan.com/contact?hsLang=en) ![Taylor Caplan, senior marketing consultant](https://taylorcaplan.com/hs-fs/hubfs/headshot%20png.jpeg?width=1073&height=1188&name=headshot%20png.jpeg "Taylor Caplan, senior marketing consultant")   Brands I’ve Partnered With: ![Harley Davidson logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/Harley_davidson_logo.jpg?width=1200&length=1200&name=Harley_davidson_logo.jpg) ![Shark Tank Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/Shark-Tank-Emblem.png?width=1200&length=1200&name=Shark-Tank-Emblem.png) ![Unde Armour Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Under_armour_logo.svg.png?width=1200&length=1200&name=Under_armour_logo.svg.png) ![The Ellen Degeneres Show Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/250.webp?width=1200&length=1200&name=250.webp) ![Grand Ole Opry logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/330px-Grand_Ole_Opry_logo.svg.png?width=1200&length=1200&name=330px-Grand_Ole_Opry_logo.svg.png) ![Home Genius Exteriors Logo](https://244462656.fs1.hubspotusercontent-na2.net/hubfs/244462656/Imported%20sitepage%20images/home-genius-logo.svg) ![bass pro shops logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/bass-pro-shops-logo-png-transparent.png?width=1200&length=1200&name=bass-pro-shops-logo-png-transparent.png) ![Lucchese Bootmaker Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Lucchese_Bootmaker_with_1883_logo_295C.png?width=1200&length=1200&name=Lucchese_Bootmaker_with_1883_logo_295C.png) ![Overhead Door Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/images.png?width=1200&length=1200&name=images.png) ![AFRM Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/AFRM-Logo-Black_7327f171-4cdf-459f-91b3-ef874f0d9ae8_330x.png?width=1200&length=1200&name=AFRM-Logo-Black_7327f171-4cdf-459f-91b3-ef874f0d9ae8_330x.png) ## How I Help Brands Grow ### Brand Awareness & Visability Building visibility with intention. I focus on getting the right eyes on your brand through strategic storytelling, smart distribution, and consistent messaging so awareness actually translates into momentum. ### Conversion & Performance Attention is only valuable if it leads somewhere. Every campaign is built to guide people toward action, optimizing messaging, channels, and touchpoints to improve engagement, efficiency, and measurable results. ### Community & Connection Strong brands don’t just attract audiences, they build relationships. I help brands create meaningful connections with their audiences, fostering trust, loyalty, and long-term growth through thoughtful engagement and content. [See How I Can Help](https://taylorcaplan.com/contact?hsLang=en) ## Featured Projects ![Lucchese Bootmaker x Stephanie Quayle custom boot line launch campaign](https://taylorcaplan.com/hs-fs/hubfs/Imported%20sitepage%20images/HERO-DESKTOP_8d786df4-d794-495c-a21f-c2b5006e4607_1920x.jpeg?width=1791&height=976&name=HERO-DESKTOP_8d786df4-d794-495c-a21f-c2b5006e4607_1920x.jpeg) ## Lucchese Bootmaker x Stephanie Quayle Launch of an Exclusive Custom Boot Line Coordinated the launched an exclusive custom boot line with coordinated marketing campaigns, social content, and a multi-stop tour concert series. The initiative amplified audience engagement, generated buzz around the collection, and created a high-impact, memorable fan experience.   [Explore the Campaign](https://taylorcaplan.com/case-studies/stephanie-quayle-lucchese-bootmaker?hsLang=en) ![Sixth Amendment Center website rebrand and interactive data platform](https://taylorcaplan.com/hs-fs/hubfs/Imported%20sitepage%20images/SIXT_Laptop-Website-Mockup_features_sm.gif?width=800&height=456&name=SIXT_Laptop-Website-Mockup_features_sm.gif) ## Website Rebrand & Interactive Data Platform for the Sixth Amendment Center A full brand refresh and website redesign transformed a complex, data-heavy platform into an intuitive, interactive resource. Recognized by a U.S. Department of Justice for its value in making right-to-counsel data accessible to policymakers and the general public. [View The Case Study](https://taylorcaplan.com/case-studies/6ac?hsLang=en) ![Boris Lawrence Henson Foundation website redesign and digital strategy](https://taylorcaplan.com/hs-fs/hubfs/Untitled%20design%20(2)-1.png?width=1080&height=638&name=Untitled%20design%20(2)-1.png) ## Website Redesign & Digital Strategy for the Boris Lawrence Henson Foundation The Boris Lawrence Henson Foundation website was redesigned to improve accessibility, engagement, and lead generation. The result: higher traffic, longer visits, and a platform that better connects the foundation with the communities it serves. [Read the Full Case Study](https://taylorcaplan.com/case-studies/boris-lawrence-henson-foundation?hsLang=en) [Read More Case Studies](https://taylorcaplan.com/case-studies?hsLang=en) ![Behind-the-scenes photo from a client photo and video brand shoot](https://taylorcaplan.com/hs-fs/hubfs/IMG_2691-1.jpeg?width=2000&height=1698&name=IMG_2691-1.jpeg "Behind-the-scenes photo from a client photo and video brand shoot") ## I Make Marketing Work, From Idea to Execution I work at the intersection of strategy and execution. Whether it’s a startup finding its footing or a global organization scaling its reach, I bring clarity to complex marketing challenges and turn ideas into outcomes that actually matter. My background spans agency and in-house work, nonprofit and commercial brands, performance marketing and long-term brand building. I’m known for seeing the big picture while staying deeply connected to the details, guiding teams, shaping strategy, and moving work forward with intention. If you want someone who can think strategically, execute thoughtfully, and scale your business with care and momentum, you’re in the right place. Get in Touch[More About Me](https://taylorcaplan.com/about?hsLang=en) Featured In: ![The Ellen Degeres Show Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/250.webp?width=1200&length=1200&name=250.webp) ![GoDaddy Logo](https://244462656.fs1.hubspotusercontent-na2.net/hubfs/244462656/Imported%20sitepage%20images/GoDaddy-Logo-Logo.wine.svg) ![Women Building Balitmore Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/Imported%20sitepage%20images/WomenBuildingBalitmore-FINAL-1200x300-01-1-scaled-e1694788577247.jpg?width=1200&length=1200&name=WomenBuildingBalitmore-FINAL-1200x300-01-1-scaled-e1694788577247.jpg) ![Building Congress & Exchange Logo](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/BC&E_logo_stacked_Color.png?width=1200&length=1200&name=BC&E_logo_stacked_Color.png) [![American Marketing Association](https://244462656.fs1.hubspotusercontent-na2.net/hub/244462656/hubfs/AMA_Lockup2_Blue.webp?width=1200&length=1200&name=AMA_Lockup2_Blue.webp)](https://amaphoenix.org/2023/11/16/business-leaders-perspectives-on-brand-performance/) ## Let's Chat! Whether you’re looking to grow a brand, launch a campaign, or talk through an idea, I’m always open to a conversation. Big goals, early concepts, or something in between, let’s talk. [Say Hello](https://taylorcaplan.com/contact?hsLang=en) - [About Me](https://taylorcaplan.com/about?hsLang=en) - [Capabilities](https://taylorcaplan.com/capabilities?hsLang=en) - [Case Studies](https://taylorcaplan.com/case-studies?hsLang=en) [mailto:taylorcaplanmarketing@gmail.com](mailto:taylorcaplanmarketing@gmail.com) --- Privacy Policy · Legal · © 2026. All rights reserved.